William Palmer launched his eponymous label in 2025 after graduating from the Masters at Central Saint Martins with the L’Oréal Prize, following his years working as a Designer & Developer for the Dover Street Market Paris brands; Gosha Rubchinskiy, PACCBET and ERL.

Rooted in British humour, subculture, and nostalgic memory, Palmer’s work questions how masculinity is performed and policed through clothing. His collections distort familiar archetypes school uniforms, office wear, pub staples into playful yet poignant garments that blur the line between maturity and boyhood.

With an eye for exaggerated proportions and a deep sensitivity to character, Palmer creates clothing that invites emotional openness, using dress as both critique and celebration of contemporary masculinity.