William Palmer launched his namesake label in 2025 after graduating from Central Saint Martins, where he was awarded the L’Oréal Prize.
Rooted in a distinctly British sensibility, the brand combines clean silhouettes with playful humour. Drawing on everyday suburban life, 90s and early-2000s menswear, and mischief, Palmer reimagines familiar forms with subtle exaggeration and unexpected twists.
Sharp cuts, strong fabrics, and metal logo hardware ground the humour in serious menswear construction. William Palmer celebrates vulnerability, chaos, and joy, offering a distinctly British wardrobe that knows when to behave and when to misbehave.